Rephlex Records 1991

Rephlex Records was a record label launched in 1991 in Cornwall by electronic musician Richard D. James (aka Aphex Twin) and Grant Wilson-Claridge. The label coined the term braindance to describe the output of Aphex Twin and fellow artists.

In 1989, Grant Wilson-Claridge met Richard D. James (a.k.a. Aphex Twin) DJing at The Bowgie, a club located just along the coast from Newquay, Cornwall. According to Wilson-Claridge, back in 1989, "the Bowgie was the best club ever...this was before Newquay turned into the Cornish Ibiza" and it was very difficult to hear new and interesting music. Wilson-Claridge and James used to DJ on alternate weeks. When he noticed that James was playing his own tapes rather than records, Wilson-Claridge suggested that they press up some records. In the beginning, committing Aphex Twin recordings to vinyl was a way of making music the duo's friends wanted to hear. Due to their geographical dis-location they did not have access to the music they wanted to hear and so they decided to create their own, and Rephlex as a label was born. Although the label was founded in 1991 in Cornwall, it moved the year after to London.